Ever since the rise of the first group of Instagram models and social media influencers, it’s a pretty well-known fact that the higher the following they have, the easier it is to leverage that to gain more work. As a model or influencer, brands are more likely to want to work with you if you have a larger following as it allows them naturally to gain access to a larger audience. As for musicians and creative artists such as stylists, photographers, hair and makeup artists, they are likely to book more gigs with the social proof their accounts provide.
First things first. It’s important to understand why Instagram is such a vital tool for your career. Your Instagram gives potential clients who are considering working with you a more personal insight into who you are as an individual as well as what kind of work you do. If this aligns with the client, you have a job! This really is a great way for brands and businesses to approach you and really see what kind of person they are looking to work with. Think about it this way, in this age of social media where we can find one another easily, you can be sure that potential clients are looking you up before the reach out to work with you. If you have a strong following; chances are you got the job!
As it is now the norm for your clients to request access to your social media, you need to think of your account as a resume, or portfolio, and post images that reflect you in a positive light. It is also important to maintain a certain level of professionalism with the images that you post, as this will make you more marketable to potential clients that wish to collaborate with you. This is obviously easier if you are signed with an agency, as they are usually more than willing to assist their models with art direction in order to streamline their posts towards a particular client base. That’s not to say this is the only way to be able to showcase your images, you can achieve similar results by yourself with some thorough research and planning.
So, now for the big question. Just how much does your follower count affect the amount of work you can receive? Well, If a potential client is deciding between two particular individuals for a job, they will usually go for the one who has a higher following and large social media presence. A business is more likely to achieve better results working with someone who has a larger following, as they are likely to gain access to your audience as well.
But what do you do if you’re on Instagram & would love the opportunity to collaborate and work with others, but don’t just yet have the following count to do so? Unfortunately these days, your options are limited as growth is practically at a stand still for everyone, including celebrities who were late to the game. Join Capital Models Instagram Growth Agency & you can start growing your Instagram today, organically with real followers. Safe for your account and trusted with 2,000+ models, influencers & professionals worldwide!
We understand that a large following definitely has it perks, such as being noticed by brands, receiving paid sponsorships and even free things! That’s why we help our clients grow a loyal, engaged following organically and for only a small monthly fee.